20th October Brisbane, Hilton Brisbane
22nd October Melbourne, Crown Melbourne
24th October Sydney, Shangri-La Sydney

CDC 2014

The Power of China Online - “Travel The Digital Silk Road”

Now in the Second Year!

Following the successful launch of China Digital Conference in 2013, this high profile conference is now presented in Brisbane, Melbourne and Sydney. China Digital Conference is the major event in Australia that showcases China online, E-Commerce, Mobile Options and Opportunities to successfully develop China strategy.

China Digital Conference will bring together a variety of high profile,

expert Keynote Speakers & Panellists who will explore the plethora of opportunities available to investors in China and Australia, using the world’s most powerful advertising and communication tool: Online Marketing.

The main themes of the conference revolve around discovering how to optimise online search strategy in China, how to construct a viable E-Commerce platform and the necessary steps to maximise social media presence.

Who should Attend?

CMOs, CEOs & CIOs, Heads of Marketing, Marketing Managers, Acquisition Managers, Loyalty and Retention Managers, Digital Marketers, Content Marketers, B2B and B2C Marketers, Client Service Manager, Group Account Directors, Account Directors, Account Planners,  Strategists, Digital Strategists, Social Media & Community Managers

China Digital Conference is suitable for any businesses considering doing business in China.

Our delegates are from SME, Mid & Corporate Sectors.

Our delegates are the key decision makers in their businesses and cover all industry sectors. Including Digital Media, Tourism, Agribusiness, Education, Business Services & E-Commerce.

Delegate Comments

“The China Digital Conference certainly exceeded my expectations. The MC was excellent, the speakers were excellent quality and I learnt far more than I bargained for! Excellent value and great education”.

“China Digital 2013 was a great opportunity to access current thinking on the China market. It was a tremendous chance to hear not only from the mega firms such as Alibaba, Tencent & Baidu but also the on the ground experts in marketing & research such as China Skinny”.

“Spending the day at the China Digital Conference was well worth my time. As I am in the early stages of setting up an e-commerce business and preparing to launch into China, the information provided was extremely relevant and valuable. I found all the speakers highly knowledgeable and easy to talk to. Thank you for a tremendous day”.

“I found the conference to be extremely informative the knowledge of the presenters aside met some nice and well versed professionals that will bring ongoing relationships”.

sponsor partner

Day 1 - 20th October 2014 Bris, Mel, Syd

8.30 am - 9.00 am

China Digital Conference Registration

9.00 am - 9.10 am

Welcome Keynote: Travel The Digital Silk Road with China Digital Conference 2014

9.10 am - 9.55 am

The Interconnectivity of China's Digital World

Mark Tanner, Managing Director of China Skinny Shanghai will go beyond the big numbers and explain how China's online world is becoming an increasingly influential driver of consumer behaviour in China. Mark will illustrate how the channels are becoming entwined and the importance of developing offline and online digital strategies holistically.


Mark Tanner

Founder and Managing Director, China Skinny, Shanghai

9.55 am - 10.40 am

Understanding China’s Favourite Search Engine: Baidu

Google is the world’s favourite search engine. However, after Google closed its China operations in 2010 it has become increasingly difficult to access the search engine and its products in mainland China without access to a Virtual Private Network. In China, Baidu is the search engine of choice but it can represent a large unknown and untouched resource to Western companies. This presentation will focus on utilising Baidu effectively to build and maintain an online audience.

10.40 am - 11.10 am

Morning Tea – Networking & Display

11.10 am - 11.45 am

China’s Social Media Platforms for Australian Businesses

China’s social media landscape is diverse and rapidly expanding, with 350 million video users, 388 million mobile internet users and 274 million micro blog users and the average user spending 19.9 hours online per week. Grasping the nature of the social media sphere present in China is essential to understand how to model your business to suit this style of unique connection.

11.45 am - 12.20 pm

Reach Affluent Chinese Consumers Online

The Internet has altered global consumer behaviour and it has also changed the ways in which Chinese consumers communicate, build brand preference and make purchasing decisions. This panel discussion will focus on trends, insights and case studies to illustrate how all roads that lead to China must go through the Internet.

portrait - George Cao

George Cao

Co-founder & CEO , Dragon Trail Interactive

12.20 pm - 12.30 pm

Unlock the Chinese Market in Australia

Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home - the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.


William Chen

Founder / Chief Locksmith, ChinaKey

1.30 pm - 2.20 pm

Panel Discussion: China’s Online Retail Boom

Less than 1% of Australian exporters to China engage in the online space. China has over 300 million online buyers. Where are the Australians? As the nature of the retail industry shifts and evolves, China has moved to the online marketplace for any and all shopping needs. By 2020, China’s e-commerce market is predicted to be as large as the present markets of the USA, Britain, Japan, Germany, & France combined. How can Australian SMEs get involved? The panel will identify opportunities and drivers within e-commerce and mobile-ecommerce markets in China and how to establish businesses on Taobao & Tmall.

2.20 pm - 3.05 pm

How To: Set Up An Online Trading Business in China

An expert from Alibaba, China’s e-commerce giant and the world’s largest online retail platform will share insights on key topics including: The major challenges when doing business in China, the different options to source product in China, how to find reputable suppliers or manufacturers using Alibaba and how to then buy/sell these products via the Internet.


Michael Mang

Senior Business Development Manager of International Marketing and Business Development, Alibaba

3.05 pm - 3.45 pm

Panel Discussion: China’s E-commerce Platforms

With the average Chinese consumer possessing strong spending power, e-commerce allows companies access to customers through new, innovative avenues. The low cost low-cost model of selling online and the Chinese consumers dramatic shift from a ‘saving’ mentality to ‘spending’ may make online trading the most effective way forward for Australian companies. A panel of experts will give delegates the skills to analyse which E-commerce platforms are the most effective for their business model.

3.45 pm - 4.05 pm

Afternoon Tea- Networking

4.05 pm - 4.30 pm

China's Telecommunications Industry

The current telecom market environment in mainland China and the ongoing evolution from brick and mortar business to online businesses.

4.30 pm - 5.30 pm

All-Star Forum Discussion & Wrap-up

An interactive Q&A session with all the guest speakers - insights on the latest developments and trends in China's online market.

5.30 pm - 7.00 pm

China Digital Conference Cocktail Networking Function

It is ABF’s mission to find the most passionate, engaging and relevant leaders in the digital media and marketing fields, who have compelling stories to tell and love sharing what they’ve learned with others. Below you will find such speakers who will be presenting in Brisbane, Melbourne & Sydney.

International Speakers

Mark Tanner

Founder and Managing Director, China Skinny, Shanghai
Mark Tanner is the Founder and Managing Director of Shanghai-based China Skinny, one of China’s best known and fastest-growing marketing and research agencies. He brings perspective from marketing roles in China, North America, Europe, Australasia and Africa since the late 90s.

Mark’s company China Skinny has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace. China Skinny publishes the most-read English weekly newsletter about marketing to Chinese consumers, with 10,000 Western business readers. Mark regularly provides views and commentary about China’s market place in media such as Bloomberg and Reuters.

China Skinny’s client base spans Asia, Australasia, North and South America, the UK and Europe, across a wide variety of industries including FMCG companies such as Colgate, Government agencies such as the Finnish fund for Innovation, Tourism such as Malaysia and a wide range of clients from fashion to food, education to property, technology to investments.

Michael Mang

Senior Business Development Manager of International Marketing and Business Development, Alibaba

George Cao

Co-founder & CEO , Dragon Trail Interactive
George is Co-founder & CEO of Beijing based Dragon Trail Interactive. He leads an international team of travel and tourism industry veterans in digital marketing, social media and travel distribution as well as aspiring young software engineers, product managers and internet marketing specialists to provide Best in Class solutions in helping travel organizations reach Chinese consumers online.

Prior to co-founding Dragon Trail, George founded or co-founded two travel meta-search engines, based in Silicon Valley and Beijing. As co-founder of Mountain View, California based Search Party, George led product development for the internet based service that helped users perform Total Price Comparison on tens of thousands of hotels in the US, across hundreds of supplier-direct and OTA channels. As founder of Go10000.com, George helped introduce the concept of travel meta-search into the Chinese market.

Previously, George worked in Silicon Valley for Rich Internet Application software company Altio Inc. As Director of Solutions at Altio, George worked closely with Fortune 500 clients to implement the most advanced web technologies at the time. Also in Silicon Valley, George worked as a staff product manager for one of the earliest hotel B2B distribution platform companies, WorldRES.

George spent many years in revenue management, first as a corporate manager of revenue management at Choice Hotels and then as a business consultant at Talus Solutions (DFI/Aeronautics). He has extensive experience in revenue management systems and business processes for hotels, casinos and events. Earlier in his career, George worked for Hyatt Hotels and Holiday Inn in China.

George holds a Master’s Degree in Hospitality Management from Cornell Hotel School.


William Chen

Founder / Chief Locksmith, ChinaKey
Born and raised in Shanghai, China, William moved to Australia at the age of 8.Since then he has embraced life as an Australian, yet retained many of the Chinese traditional and cultural values. William has since made a name for himself in online marketing by working with some of the biggest companies in Australia. William consulted brands such as Westfield, Vodafone, Allianz, Big W, Dymocks, and Gumtree. As a social media expert, William was one of the most followed Australians on Twitter and was recognised as one of the Top 10 Social Influencers Under 30 at a intimate lunch with the Prime Minister. Through China Key, William now consults Australian companies and brands on how they can Unlock the lucrative and growing Chinese Opportunity right here in Australia.

Hilton Brisbane
Address: Hilton Brisbane, Elizabeth Street, Brisbane, Queensland, Australia

The Hilton Brisbane hotel is located in the heart of a vibrant metropolitan area. This central Brisbane hotel is situated in an ideal location, only 30 minutes’ drive from Brisbane Airport and a short walk from Central Station. Enjoy easy access to many popular attractions such as South Bank Parklands, Gallery of Modern Art and Brisbane Convention and Exhibition Center, all within walking distance from the hotel.

Visit Hotel Website

Crown Melbourne
Address: Crown Towers, Whiteman Street, Southbank, Victoria, Australia

Think of a true ‘big event’ that you remember for its style, polish and perfect execution and chances are, it was held at Crown Melbourne. The expansive Crown entertainment precinct stretches across the equivalent of two city blocks and is the most visited integrated resort in Australia. Within easy reach of Melbourne’s CBD, arts precincts and sporting fields, Crown occupies a prime position along the Yarra River. Access to Melbourne’s international airport and surrounding business districts is a simple matter.

Visit Hotel Website

Shangri-la Hotel Sydney , The Ballroom
Address: Shangri-La Sydney, 176 Cumberland Street, Sydney, New South Wales, 2000, Australia

One of the most famous sights in the world greets you as you awake from the soothing comforts of your luxurious bed. The stunning Opera House glows a pearlescent white against the blue of the sky and the sea, while the Harbour Bridge stands majestically for all to see. The city is a palette of exuberant colours, all vying for your attention. Such is the spectacle from your room at Shangri-La Hotel, Sydney.

Visit Hotel Website

Delegate Special Rate Available: $245 per night

Room Type:
Deluxe Darling Harbour View King room

How to receive discounted delegate rate:
Call Shangri-La Hotel reservations hotline: 9250 6000 and mention you are a delegate of NAB-Australia-China BusinessWeek 2014 Sydney in September


Sponsor & Partner Opportunities

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Contact us now to secure your sponsorship

Director of Sales: Tel 038689 9899 | info@abf.events

Business Development: Tel 03 8689 9897 | chris.hunter@abf.events

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Register Online

Brisbane - Monday 20 Oct. Hilton Brisbane
Forum Session 1 + Luncheon
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Melbourne - Wed 22 Oct. Crown Melbourne
Forum Session 1 + Luncheon
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Sydney - Fri 24 Oct. Shangri-La Sydney
Forum Session 1 + Luncheon
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST