20th October Brisbane, Hilton Brisbane
22nd October Melbourne, Crown Melbourne
24th October Sydney, Shangri-La Sydney

China Digital Conference

20 Oct, Bris | 22 Oct, Mel | 24 Oct, Syd

The premier conference within the Chinese digital space, China Digital Conference 2014 provides attendees with exclusive opportunities to gain the latest information and trends in doing business in the China digital market. The importance of Chinese consumers to Australian business has never been higher, with China recently becoming Australia’s No.1 trading partner, however in order to effectively attract

and create relationships with Chinese consumers, Australian companies need to formulate and/or refine their digital strategy.

China Digital Conference covers a wide range of topics to help your company attain an effective digital strategy including; E-Commerce & Distribution, Social Media strategies and Formulating a Mobile Platform.


By 2016 China will have

 


Why Attend

  • Be inspired by market leaders in Chinese digital strategy
  • Industry specific presentations
  • Insights from Chinese E-Commerce giants Alibaba
  • The latest trends and opportunities in Chinese social media from Tencent
  • Case studies on online marketing to your Chinese consumers
  • Network with delegates and VIP’s connected in the Chinese digital space
  • SEO strategies from China’s most used Search Engine-Baidu


Who Should Attend

China Digital Conference 2014 provides value for a wide-range of individuals and organisations engaged, or looking to engage with the Chinese market.

Key decision makers within your organisation are encouraged to attend be it at upper, middle management or associate level.

While representatives from specific departments; information technology, marketing and international development should expect to benefit from attending.

Focused Industries


Inspired by China Experts & Market Leaders

Mark Tanner
China Digital Conference 2014 Moderator

Nina Kubic-Cheng
Senior Vice President , Dragon Trail Interactive

Michael Mang
Senior Business Development Manager
Alibaba

Benjamin Sun
Founder and Managing Director, Think China

Michael Motherwell
Search Director, Lined Media(Baidu)

Arthur Li
Sales & Marketing Manager , China UnionPay South Pacific


 

20th October Brisbane, Hilton Brisbane
22nd October Melbourne, Crown Melbourne
24th October Sydney, Shangri-La Sydney

8.30 am - 9.00 am

China Digital Conference Registration

9.00 am - 9.10 am

Welcome Keynote: The Power of China Online - Travel the Digital Silk Road

Mark Tanner, China Digital Conference 2014 Moderator delivers welcome keynote speech on the digital landscape in China, its latest trends and learning for the Australian companies.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.10 am - 9.40 am

The Interconnectivity of China's Digital World

Mark Tanner, Managing Director of China Skinny Shanghai will go beyond the big numbers and explain how China's online world is becoming an increasingly influential driver of consumer behaviour in China. Mark will illustrate how the channels are becoming entwined and the importance of developing offline and online digital strategies holistically.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.35 am - 10.15 am

Understanding China’s Dominant Search Engine: Baidu

Following Google closure of its China operations in 2010, Baidu has become the pre-eminent search engine for Chinese consumers. In China, Baidu is the search engine of choice but it can represent a large unknown and untouched resource to Western companies. Michael Motherwell of Lined Media, Australia’s Baidu representative will focus on utilising Baidu efficiently to build and maintain an online audience.

Michael Motherwell (2)

Michael Motherwell

Search Director, Lined Media

10.15 am - 10.30 am

Morning Tea – Networking & Display

10.30 am - 11.00 am

Why Banking Needs Digitisation

11.00 am - 11.25 am

Reach Affluent Chinese Consumers Online

The Chinese tourists have for the first time overtaken New Zealanders to become the number 1 in inbound tourists to Australia. By 2013, China had already become Australia's fastest growing tourism market. It is estimated that the number of Chinese visitors will increase to over 1.4 million by 2023, with revenue growing to AUD 9 billion. So how do Australian businesses tap into such huge market? Nina Kubic - Cheng, senior vice president of Dragon Trail Interactive, the digital - savvy agency in the travel and social media space will present on how to reach and connect with affluent Chinese consumers online.

Nina profile pic

Nina Kubic-Cheng

Senior Vice President , Dragon Trail Interactive

11.25 am - 12.15 pm

Panel Discussion: China’s Social Media Platforms for Australian Business

China’s social media landscape is diverse and rapidly expanding, with 350 million video users, 388 million mobile internet users and 274 million micro blog users, grasping the nature of the social media sphere in China is essential in order to understand how to model your business. In this session, hear from the experts in Chinese social media and learn how your business can take advantage of this incredibly important sphere.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Nina profile pic

Nina Kubic-Cheng

Senior Vice President , Dragon Trail Interactive

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

tony-200x200

Tony Shu

Australia Representative, Tencent; Business Development Director, WT Media

12.15 pm - 1.00 pm

Lunch – Networking

1.00 pm - 1.15 pm

Session Two Registration

1.15 pm - 1.45 pm

China’s Online Retail Boom - The Alibaba Story

Alibaba has transformed itself from a Start-up to the largest online E-Commerce platform on earth within the past decade. Its total online sales of $248 billion in 2013 exceeded that of eBay and Amazon combined. In Australia alone, Alibaba has more than 1 million subscribers, however, Alibaba is more than just an E-Commerce platform, it empowers business of all shapes and sizes. Listen to Michael Mang, Senior Business Development Manager of International Marketing and Business Development from Alibaba, share the Alibaba Story.

michael-mang

Michael Mang

Senior Business Development Manager of International Marketing and Business Development, Alibaba

1.45 pm - 2.05 pm

Distribution Digitisation - How Small Business Can Improve Its Efficiency

2.05 pm - 2.25 pm

How To Streamline Your Online Business

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

michael-mang

Michael Mang

Senior Business Development Manager of International Marketing and Business Development, Alibaba

Arthur-li

Arthur Li 李苏

Sales & Marketing Manager , China UnionPay South Pacific 中国银联股份有限公司 南太平洋代表处

2.25 pm - 2.45 pm

Dissect and Digest the Big Data For Your Business in China

We are in the age of information, which means that tech-savvy online consumers have access to more data than at any time previously. With over 600 million active online Chinese users in Mainland China, data is everywhere and can be analysed and utilised for business to tailor their strategy. But how can they effectively achieve this? Benjamin Sun and Johnny Wong from Think China will present on how to utilise data efficiently to carry out your marketing efforts.

John_Think-China

Johnny Wong

Co-founder and Analytics Director, Think China

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

2.45 pm - 3.00 pm

Afternoon Tea- Networking

3.00 pm - 3.30 pm

The Power of the Largest Payment Card and Its E-Commerce Options

China Union-Pay being the world's largest payment card company has more to offer than just its card services.  Most online retailers in China including Alibaba and JD.com use UnionPay as a payment method.  With the recent collaboration with AusPost, UnionPay is busy venturing into the Australian market. Australian customers are now able to use UnionPay at Australia Post, Myer, David Jones and many other retailers. Arthur Li, Sales & Marketing Manager from China UnionPay South Pacific gives a presentation on how UnionPay empowers business both online and offline.

Arthur-li

Arthur Li 李苏

Sales & Marketing Manager , China UnionPay South Pacific 中国银联股份有限公司 南太平洋代表处

3.30 pm - 4.00 pm

Unlock the Chinese Market in Australia

Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home - the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.

william-chen

William Chen

Founder / Chief Locksmith, ChinaKey

4.00 pm - 4.30 pm

China's New Favourite Social Network Site (SNS) - The Wechat Case Study

If you ever come across youngsters in China these days and observe the way they communicate, it won't take you long to notice Wechat. The latest SNS chat tool of Tencent is not just another instant messaging app or the Chinese version of Facebook and Twitter mash-up. Its eco-system entails the features of both private messaging and public push notification, not to mention all the add-on features such as the customised HTML5 coding, an online E-commerce platform as well as its own payment system. If that's still not enough to raise your eyebrows, Wechat has just announced its users can now download their favourite apps from IOS and Android marketplace via Wechat. Tony Shu, Australia's Representative of Tencent will deliver a presentation on how Australian businesses and organisations can maximise their reach to target Chinese audience via Wechat.

tony-200x200

Tony Shu

Australia Representative, Tencent; Business Development Director, WT Media

4.30 pm - 5.15 pm

All-Star Forum Discussion & Wrap-up

An interactive Q&A session with all the guest speakers - insights on the latest developments and trends in China's online market.

5.30 pm - 7.00 pm

China Digital Conference Cocktail Networking Function

It is ABF’s mission to find the most passionate, engaging and relevant leaders in the digital media and marketing fields, who have compelling stories to tell and love sharing what they’ve learned with others. Below you will find such speakers who will be presenting in Brisbane, Melbourne & Sydney.

International Speakers

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Mark Tanner is the Founder and Managing Director of Shanghai-based China Skinny, one of China’s best known and fastest-growing marketing and research agencies. He brings perspective from marketing roles in China, North America, Europe, Australasia and Africa since the late 90s.

Mark’s company China Skinny has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace. China Skinny publishes the most-read English weekly newsletter about marketing to Chinese consumers, with 10,000 Western business readers. Mark regularly provides views and commentary about China’s market place in media such as Bloomberg and Reuters.

China Skinny’s client base spans Asia, Australasia, North and South America, the UK and Europe, across a wide variety of industries including FMCG companies such as Colgate, Government agencies such as the Finnish fund for Innovation, Tourism such as Malaysia and a wide range of clients from fashion to food, education to property, technology to investments.

Michael Mang

Senior Business Development Manager of International Marketing and Business Development, Alibaba
Michael possesses solid academic background in engineering and business administration and he has more than 10 years hands-on experience and track record in business development and project management with global horizon exposure in sourcing, quality control and B2B e-commerce fields.

Nina Kubic-Cheng

Senior Vice President , Dragon Trail Interactive
Nina Kubik-Cheng is Senior Vice President – Business Development – of Beijing based Dragon Trail Interactive.

Dragon Trail is a leading travel technology and digital marketing company in China that helps international travel and tourism organisations connect to Chinese consumers.

Dragon Trail executes results-driven digital marketing campaigns and provides Best in Class solutions to reach Chinese consumers online across a wide array of digital marketing services including Chinese website development, social media, SEM/SEO, mobile applications and technology development.

Nina is a native of Germany and has been living in Asia for the past 25 years. Nina holds a master’s degree in Sinology and has spent her corporate career in sales management and digital marketing in Hong Kong, Beijing and Singapore working with reputable companies such as Dow Jones International, Qunar, TripAdvisor and AirAsiaExpedia prior to joining Dragon Trail. In addition to German, Nina speaks English and Mandarin.

At Dragon Trail, Nina is responsible for the sales and marketing teams, creating unique and targeted marketing initiatives to achieve clients’ objectives through results-driven marketing campaigns.

Speakers

Johnny Wong

Co-founder and Analytics Director, Think China
Johnny’s professional passion is data – translating the numbers that you already have into strategic business insights. He is the co-founder and Analytics Director of THINK CHINA.

Johnny is the very few data analysts in Australian who are truly understand the big data and web analytics in Asian Pacific and Greater China region. As a qualified analytic professional, he has helped numerous of clients achieve success in their online ventures, developed outstanding website optimisation advice and shaped effective marketing strategies based on statistical data.

Johnny has worked in the world’s largest media agencies and the world’s premium banking institute for many years. He has managed digital campaigns workflows and analysed data across Australia to drive online sales revenue and increase digital service adoption.

As a Big Data Evangelist, he enjoys sharing his real world experience in digital and web analytics with marketers, decision makers and business owners, help them step into their customers’ shoes, improve their services and acquiring, engaging and retaining more customers.

Benjamin Sun

Founder and Managing Director, Think China
Benjamin is a digital marketer and researcher with extensive knowledge in Chinese digital marketing. He is undertaking his doctoral degree at the University of Sydney and also the co-founder and Managing Director of THINK CHINA.

Benjamin’s company THINK CHINA is a team of highly experienced professionals who have extensive knowledge across a wide range of Digital China disciplines. The primary focus is using data to help their clients to develop and deepen the relationship between their brands and Chinese consumers – to drive consumer actions through quality content and strategic thinking, to deliver value and measurable results.

THINK CHINA acts as the think tank for their clients, helped many Australia businesses conduct and analyse market research to give them the strategic intelligence they need to make smarter decisions.

Benjamin works closely with research institutes in Australia and publishes articles containing new ideas and fresh perspectives on matters affecting Australian businesses operating in Greater China region.

He is very much a digital Sherpa, and as a digital evangelist, he loves working with clients to turn possibilities into reality.

Arthur Li 李苏

Sales & Marketing Manager , China UnionPay South Pacific 中国银联股份有限公司 南太平洋代表处
Arthur Li is the Sales and Marketing Manager for UnionPay South Pacific, overseeing UnionPay’s Australia sales and marketing activity. He is specifically responsible for:

• Sales & Business Development for Australian based Corporate, Institutional, Specialized clients;
• Marketing and Promotional activities;
• Account Management for Australian tourism authorities from the state to the regional level;

Prior to UnionPay, Arthur has held numerous roles in one of the Australian major bank and the Province (Fujian) Auditing Bureau in China. He obtained Bachelor of Law from East China Normal University (Shanghai) and Master Degree in Finance from University of Melbourne.

Michael Motherwell

Search Director, Lined Media
Michael has been involved with Search Engine Optimisation in Australia since the very beginning.

Mike possesses advanced technical knowledge and understanding of the Search space. He specialises in the use of technology, server configuration and coding to solve online marketing problems and has a vast knowledge of most major server platforms, content management systems and web programming languages.

As a Director and Co-Founder of Lined Media, Michael Motherwell is renowned as one of the best SEO consultants in the Asia Pacific Region. Now leading his own Search Engine Optimisation agency, Michael brings to the role 10 years advanced technical experience and a passion for analytics, coding and trouble-shooting. Established in 2010, Lined Media has expanded quickly due to the skills applied by its founding directors who remain across every client interaction – from strategy, methodology to technology. Michael is a collaborative and investigative thinker who is engaged with the SEO community speaking regularly at industry events including Search Engine Bootcamp where he runs the popular interactive site clinic. Michael is a frequent contributor on the Search Engine forums moderating at the Highrankings Forum, as well as being the Technical Administrator at Cre8asiteforums.

Prior to establishing Lined Media with Russell, Michael was the Senior Search Consultant at WMS Consulting where he specialised in the use of technology and server configuration to solve online marketing problems and used his vast knowledge of most major server platforms, content management systems and web programming languages to deliver customer results.

A Graduate of Information Technology from Griffith University on the Gold Coast, Michael has over 10 years’ experience in web design, web coding and SEO, including 2 years as a senior SEO expert at Decide Interactive, now 24/7 Real Media.

Michael has been a speaker on SEO, PPC and Social Media optimisation at search conferences throughout Australia, New Zealand and Singapore. Michael has presented at several major search marketing conferences since 2002. Michael is a regular speaker at Online Marketer, SMX and Search Engine Bootcamp.

William Chen

Founder / Chief Locksmith, ChinaKey
Born and raised in Shanghai, China, William moved to Australia at the age of 8. Since then he has embraced life as an Australian, yet retained many of the Chinese traditional and cultural values. William has since made a name for himself in online marketing by working with some of the biggest companies in Australia. William consulted brands such as Westfield, Vodafone, Allianz, Big W, Dymocks, and Gumtree. As a social media expert, William was one of the most followed Australians on Twitter and was recognised as one of the Top 10 Social Influencers Under 30 at a intimate lunch with the Prime Minister. Through China Key, William now consults Australian companies and brands on how they can Unlock the lucrative and growing Chinese Opportunity right here in Australia.

Tony Shu

Australia Representative, Tencent; Business Development Director, WT Media
Tony works as BD Director in WT Media, Tencent’s Strategic Partner in Australia and New Zealand. His main role is to help Tencent expand into Australia market and manager Tencent’s more than 1 million users in Australia. Tony is committed to promoting Chinese culture in Australia as the Administrative Director of Chinese National Culture Promotion Association in Australia.

Shangri-La Hotel Sydney
Address: 176 Cumberland St, Sydney, NSW, 2000, Australia
 

One of the most famous sights in the world greets you as you awake from the soothing comforts of your luxurious bed. The stunning Opera House glows a pearlescent white against the blue of the sky and the sea, while the Harbour Bridge stands majestically for all to see. The city is a palette of exuberant colours, all vying for your attention. Such is the spectacle from your room at Shangri-La Hotel, Sydney.

Visit Hotel Website

 
Hilton Brisbane
Address: 190 Elizabeth St, Brisbane, Queensland, Australia
 

The Hilton Brisbane hotel is located in the heart of a vibrant metropolitan area. This central Brisbane hotel is situated in an ideal location, only 30 minutes’ drive from Brisbane Airport and a short walk from Central Station. Enjoy easy access

to many popular attractions such as South Bank Parklands, Gallery of Modern Art and Brisbane Convention and Exhibition Center, all within walking distance from the hotel.

Visit Hotel Website

Special Rate for CDC attendees:

Room Type Special Rate
KING HILTON GUESTROOM $255.00 per night

Please call the hotel directly on 07 3234 2000 or book online via our website and quote “GAUSA” 

 
Crown Melbourne
Address: 8 Whiteman St, Southbank, VIC, 3006, Australia
 

Think of a true ‘big event’ that you remember for its style, polish and perfect execution and chances are, it was held
at Crown Melbourne. The expansive Crown entertainment precinct stretches across the equivalent of two city blocks and is the most visited integrated resort in Australia. Within easy reach of Melbourne’s CBD, arts precincts and sporting fields, Crown occupies a prime position along the Yarra River. Access to Melbourne’s international airport and surrounding business districts is a simple matter.

Visit Hotel Website

 

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Brisbane - Monday 20 Oct. Hilton Brisbane
Forum Session 1 + Buffet Lunch
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Melbourne - Wed 22 Oct. Crown Melbourne
Forum Session 1 + Buffet Lunch
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Sydney - Fri 24 Oct. Shangri-La Sydney
Forum Session 1 + Buffet Luncheon
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST