20th October Brisbane, Hilton Brisbane

22nd October Melbourne, Crown Promenade Melbourne

24th October Sydney, Shangri-La Sydney

China Digital Conference

20 Oct, Bris | 22 Oct, Mel | 24 Oct, Syd

The premier conference within the Chinese digital space, China Digital Conference 2014 provides attendees with exclusive opportunities to gain the latest information and trends in doing business in the China digital market. The importance of Chinese consumers to Australian business has never been higher, with China recently becoming Australia’s No.1 trading partner, however in order to effectively attract

and create relationships with Chinese consumers, Australian companies need to formulate and/or refine their digital strategy.

China Digital Conference covers a wide range of topics to help your company attain an effective digital strategy including; E-Commerce & Distribution, Social Media strategies and Formulating a Mobile Platform.


By 2016 China will have

 


Why Attend

  • Be inspired by market leaders in Chinese digital strategy
  • Industry specific presentations
  • Insights from Chinese E-Commerce giants Alibaba
  • The latest trends and opportunities in Chinese social media from Tencent
  • Case studies on online marketing to your Chinese consumers
  • Network with delegates and VIP’s connected in the Chinese digital space
  • SEO strategies from China’s most used Search Engine-Baidu


Who Should Attend

China Digital Conference 2014 provides value for a wide-range of individuals and organisations engaged, or looking to engage with the Chinese market.

Key decision makers within your organisation are encouraged to attend be it at upper, middle management or associate level.

While representatives from specific departments; information technology, marketing and international development should expect to benefit from attending.

Focused Industries


Inspired by China Experts & Market Leaders

Mark Tanner
China Digital Conference 2014 Moderator

Nina Kubic-Cheng
Senior Vice President , Dragon Trail Interactive

Steve Shen
Country Manager of Australia & New Zealand
Alipay

Dr Mathew Mcdougall
Founder & CEO, Digital Jungle

Charles Thompson
General Manager International & Partner Sales, Australia Post |StarTrack Express

Ben Franzi
GM Sales, Global eCommerce Platforms, Australia Post


 

20th October Brisbane, Hilton Brisbane

9.00 am - 9.10 am

Welcome Keynote: The Power of China Online - Travel the Digital Silk Road

Mark Tanner, China Digital Conference 2014 Moderator delivers welcome keynote speech on the digital landscape in China, its latest trends and learning for the Australian companies.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.10 am - 9.40 am

The Interconnectivity of China's Digital World

Mark Tanner, Managing Director of China Skinny Shanghai will go beyond the big numbers and explain how China's online world is becoming an increasingly influential driver of consumer behaviour in China. Mark will illustrate how the channels are becoming entwined and the importance of developing offline and online digital strategies holistically.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.40 am - 9.45 am

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.45 am - 10.25 am

Understanding China’s Dominant Search Engine: Baidu

Following Google closure of its China operations in 2010, Baidu has become the pre-eminent search engine for Chinese consumers. In China, Baidu is the search engine of choice but it can represent a large unknown and untouched resource to Western companies. Michael Motherwell of Lined Media, Australia’s Baidu representative will focus on utilising Baidu efficiently to build and maintain an online audience.

Michael Motherwell (2)

Michael Motherwell

Search Director, Lined Media

10.25 am - 10.45 am

Morning Tea – Networking & Display

10.45 am - 11.05 am

Exploring eCommerce and Cross Border Trade Opportunities in the Asia Pacific

Ben Franzi, eCommerce and Market Places of Australia Post and StarTrack will explore the latest domestic and international online retail trends and international ecommerce opportunities, with a particular focus on the Asia Pacific region. Ben will share some compelling customer case studies and recent ecommerce innovations designed to make the lucrative Chinese market more accessible to Australian ecommerce sellers.  

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

11.05 am - 11.25 am

Reach Affluent Chinese Consumers Online

The Chinese tourists have for the first time overtaken New Zealanders to become the number 1 in inbound tourists to Australia. By 2013, China had already become Australia's fastest growing tourism market. It is estimated that the number of Chinese visitors will increase to over 1.4 million by 2023, with revenue growing to AUD 9 billion. So how do Australian businesses tap into such huge market? Nina Kubic - Cheng, senior vice president of Dragon Trail Interactive, the digital - savvy agency in the travel and social media space will present on how to reach and connect with affluent Chinese consumers online.

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

11.25 am - 12.10 pm

Panel Discussion: China’s Social Media Platforms for Australian Business

China’s social media landscape is diverse and rapidly expanding, with 350 million video users, 388 million mobile internet users and 274 million micro blog users, grasping the nature of the social media sphere in China is essential in order to understand how to model your business. In this session, hear from the experts in Chinese social media and learn how your business can take advantage of this incredibly important sphere.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

Joyce

Joyce Kokubo

Co-Founder and Associate Director, O2O

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

12.10 pm - 12.15 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

12.15 pm - 1.00 pm

Lunch – Networking

1.00 pm - 1.15 pm

Session Two Registration

1.15 pm - 1.45 pm

Brisbane Featured Session: How Australian Business Could Expand Beyond Their Borders via Alipay

In less than 10 years, Alipay has grown to be a household name across China as the largest online payment platform by total payment volume. With its large user base and expertise in online payment, Alipay is undoubtedly the go-to solution for businesses and brands looking to tap into the robust Chinese consumer market. Steve Shen, Head of Business Development for Alipay in Australia, will share the ins and outs of Alipay’s cross-border solution, along with few case studies where foreign brands have succeeded in providing authentic overseas products to Chinese consumers with Alipay’s seamless payment service for an enjoyable online shopping experience. Steve Shen, Country Manager of Australia & New Zealand of Alipay will present on how the largest Chinese third-party payment system can help your E-Commerce to China.

steve-shen200x200

Steve Shen

Country Manager of Australia & New Zealand APAC and Institutional Business Dept, International Business Unit of Alipay

1.45 pm - 2.05 pm

Australia Post and StarTracks' Role in Connecting Australian Businesses and Consumers Through Global eCommerce Supply Chains

Charles Thompson, General Manager of Australia Post and StarTrack International & Partner Sales business will explore the ways in which ecommerce supply chains are evolving and Australia Post’s role in coordinating and fulfilling the demands of Australian businesses and consumers in the Asian region.

Charles Thompson

Charles Thompson

General Manager International & Partner Sales, Australia Post |StarTrack Express

2.05 pm - 2.25 pm

The Power of UnionPay and Its E-Commerce Options

UnionPay is one of the top 3 card scheme around the world. China UnionPay was incorporated in China and now its subsidiary UnionPay International has footprints in 142 countries and markets with 4.5 billion cards issued globally. UnionPay Online Payment (UPOP) is a E-Commerce payment solution introduced in 2011 and helps online business to link to hundreds of millions UnionPay cardholder. With the collaboration with NAB, CBA, Westpac, ANZ and Australia Post, UnionPay is busy venturing into the Australian market. UnionPay cardholders are now able to use UnionPay card at Australia Post, David Jones, Bunning Warehouse, IKEA and many other retailers. They can also use UnionPay cards to jump on Australian websites to pay off goods and services they are after. Arthur Li, Regional Head of Sales & Marketing from UnionPay International South Pacific gives a presentation on how UnionPay empowers business both online and offline.    

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

2.25 pm - 2.45 pm

Advance Your China Digital Strategy Using Data Analytics

In today’s China's fast changing market place, knowing what works and what doesn’t is vital for your business to stay current and sustainable.   We are in the age of information, which means that tech-savvy online consumers have access to more data than at any time previously. With over 600 million active online users in China, data is everywhere and can be analysed and utilised for business to tailor their strategy.   Using the correct configuration of your web tracking and combining it with the data driven marketing approach is the only way that you can ensure your return of investment, drive engagement and increase conversions through digital channels.   How can we effectively achieve this? Benjamin Sun and Johnny Wong from Think China will present on how to use data analytics to advance your China digital strategy.

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

John_Think-China

Johnny Wong

Co-founder and Analytics Director, Think China

2.45 pm - 3.00 pm

Afternoon Tea- Networking

3.00 pm - 3.30 pm

Panel Discussion: How To Streamline Your Online Business

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

3.30 pm - 3.35 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

3.35 pm - 4.00 pm

Unlock the Chinese Market in Australia

Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home - the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.

william-chen

William Chen

Founder / Chief Locksmith, ChinaKey

4.00 pm - 4.30 pm

China's New Favourite Social Network Site (SNS) - The Wechat Case Study

If you ever come across youngsters in China these days and observe the way they communicate, it won't take you long to notice Wechat. The latest SNS chat tool of Tencent is not just another instant messaging app or the Chinese version of Facebook and Twitter mash-up. Its eco-system entails the features of both private messaging and public push notification, not to mention all the add-on features such as the customised HTML5 coding, an online E-commerce platform as well as its own payment system. If that's still not enough to raise your eyebrows, Wechat has just announced its users can now download their favourite apps from IOS and Android marketplace via Wechat. Tony Shu, Australia's Representative of Tencent will deliver a presentation on how Australian businesses and organisations can maximise their reach to target Chinese audience via Wechat.

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

4.30 pm - 5.00 pm

China Digital Conference Brisbane Wrap-up

An interactive Q&A session with all the guest speakers - insights on the latest developments and trends in China's online market.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

steve-shen200x200

Steve Shen

Country Manager of Australia & New Zealand APAC and Institutional Business Dept, International Business Unit of Alipay

Michael Motherwell (2)

Michael Motherwell

Search Director, Lined Media

Joyce

Joyce Kokubo

Co-Founder and Associate Director, O2O

5.30 pm - 7.00 pm

China Digital Conference Cocktail Networking Function

22nd October Melbourne, Crown Promenade Melbourne

9.00 am - 9.10 am

Welcome Keynote: The Power of China Online - Travel the Digital Silk Road

Mark Tanner, China Digital Conference 2014 Moderator delivers welcome keynote speech on the digital landscape in China, its latest trends and learning for the Australian companies.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.10 am - 9.35 am

The Interconnectivity of China's Digital World

Mark Tanner, Managing Director of China Skinny Shanghai will go beyond the big numbers and explain how China's online world is becoming an increasingly influential driver of consumer behaviour in China. Mark will illustrate how the channels are becoming entwined and the importance of developing offline and online digital strategies holistically.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.35 am - 10.05 am

Understanding China’s Dominant Search Engine: Baidu

Following Google closure of its China operations in 2010, Baidu has become the pre-eminent search engine for Chinese consumers. In China, Baidu is the search engine of choice but it can represent a large unknown and untouched resource to Western companies. Michael Motherwell of Lined Media, Australia’s Baidu representative will focus on utilising Baidu efficiently to build and maintain an online audience.

Michael Motherwell (2)

Michael Motherwell

Search Director, Lined Media

10.05 am - 10.15 am

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

10.15 am - 10.30 am

Morning Tea – Networking & Display

10.30 am - 10.50 am

Exploring eCommerce and Cross Border Trade Opportunities in the AsiaPacific

Ben Franzi, eCommerce and Market Places of Australia Post and StarTrack will explore the latest domestic and international online retail trends and international ecommerce opportunities, with a particular focus on the Asia Pacific region. Ben will share some compelling customer case studies and recent ecommerce innovations designed to make the lucrative Chinese market more accessible to Australian ecommerce sellers.

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

10.50 am - 11.20 am

Reach Affluent Chinese Consumers Online

The Chinese tourists have for the first time overtaken New Zealanders to become the number 1 in inbound tourists to Australia. By 2013, China had already become Australia's fastest growing tourism market. It is estimated that the number of Chinese visitors will increase to over 1.4 million by 2023, with revenue growing to AUD 9 billion. So how do Australian businesses tap into such huge market? Nina Kubic - Cheng, senior vice president of Dragon Trail Interactive, the digital - savvy agency in the travel and social media space will present on how to reach and connect with affluent Chinese consumers online.

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

11.20 am - 12.05 pm

Panel Discussion: China’s Social Media Platforms for Australian Business

China’s social media landscape is diverse and rapidly expanding, with 350 million video users, 388 million mobile internet users and 274 million micro blog users, grasping the nature of the social media sphere in China is essential in order to understand how to model your business. In this session, hear from the experts in Chinese social media and learn how your business can take advantage of this incredibly important sphere.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Robbie Burns

Robbie Burns

International Sales, ChinaSEO

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

12.05 pm - 12.15 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

12.15 pm - 1.00 pm

Lunch – Networking

1.00 pm - 1.15 pm

Session Two Registration

1.15 pm - 1.45 pm

Melbourne Featured Session: The 5 Steps Selling Online to China

With the E-Commerce boom around the globe, more and more Australian businesses are looking beyond the border for new opportunities, especially with its largest trading partner: China. Robbie Burns, international sales of ChinaSEO will introduce and detail the important  "5 Steps" for anyone keen on selling online to China.

1. China Market Analysis: how to gain market knowledge and prepare for campaigns
2. China Design: the importance of customised China web presence
3. What China Digital Platform Accounts to Choose?
4. Traffic Enhancers: ChinaSEO plus China SEM + ePR services
5. China Web Management: China Digital CRM and Active Presence.
 

Robbie Burns

Robbie Burns

International Sales, ChinaSEO

1.45 pm - 2.05 pm

Australia Post and StarTracks' Role in Connecting Australian Businesses and Consumers Through Global eCommerce Supply Chains

Charles Thompson, General Manager of Australia Post and StarTrack International & Partner Sales business will explore the ways in which ecommerce supply chains are evolving and Australia Post’s role in coordinating and fulfilling the demands of Australian businesses and consumers in the Asian region.

Charles Thompson

Charles Thompson

General Manager International & Partner Sales, Australia Post |StarTrack Express

2.05 pm - 2.25 pm

The Power of UnionPay and Its E-Commerce Options

UnionPay is one of the top 3 card scheme around the world. China UnionPay was incorporated in China and now its subsidiary UnionPay International has footprints in 142 countries and markets with 4.5 billion cards issued globally. UnionPay Online Payment (UPOP) is a E-Commerce payment solution introduced in 2011 and helps online business to link to hundreds of millions UnionPay cardholder. With the collaboration with NAB, CBA, Westpac, ANZ and Australia Post, UnionPay is busy venturing into the Australian market. UnionPay cardholders are now able to use UnionPay card at Australia Post, David Jones, Bunning Warehouse, IKEA and many other retailers. They can also use UnionPay cards to jump on Australian websites to pay off goods and services they are after. Arthur Li, Regional Head of Sales & Marketing from UnionPay International South Pacific gives a presentation on how UnionPay empowers business both online and offline.    

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

2.25 pm - 2.45 pm

Advance Your China Digital Strategy Using Data Analytics

In today’s China's fast changing market place, knowing what works and what doesn’t is vital for your business to stay current and sustainable.   We are in the age of information, which means that tech-savvy online consumers have access to more data than at any time previously. With over 600 million active online users in China, data is everywhere and can be analysed and utilised for business to tailor their strategy.   Using the correct configuration of your web tracking and combining it with the data driven marketing approach is the only way that you can ensure your return of investment, drive engagement and increase conversions through digital channels.   How can we effectively achieve this? Benjamin Sun and Johnny Wong from Think China will present on how to use data analytics to advance your China digital strategy.

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

John_Think-China

Johnny Wong

Co-founder and Analytics Director, Think China

2.45 pm - 3.00 pm

Afternoon Tea- Networking

3.00 pm - 3.30 pm

Panel Discussion: How To Streamline Your Online Business

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

3.30 pm - 3.35 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

3.35 pm - 4.00 pm

Unlock the Chinese Market in Australia

Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home - the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.

william-chen

William Chen

Founder / Chief Locksmith, ChinaKey

4.00 pm - 4.30 pm

China's New Favourite Social Network Site (SNS) - The Wechat Case Study

If you ever come across youngsters in China these days and observe the way they communicate, it won't take you long to notice Wechat. The latest SNS chat tool of Tencent is not just another instant messaging app or the Chinese version of Facebook and Twitter mash-up. Its eco-system entails the features of both private messaging and public push notification, not to mention all the add-on features such as the customised HTML5 coding, an online E-commerce platform as well as its own payment system. If that's still not enough to raise your eyebrows, Wechat has just announced its users can now download their favourite apps from IOS and Android marketplace via Wechat. Tony Shu, Australia's Representative of Tencent will deliver a presentation on how Australian businesses and organisations can maximise their reach to target Chinese audience via Wechat.

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

4.30 pm - 5.00 pm

China Digital Conference Melbourne Wrap-up

An interactive Q&A session with all the guest speakers - insights on the latest developments and trends in China's online market.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Robbie Burns

Robbie Burns

International Sales, ChinaSEO

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

5.30 pm - 7.00 pm

China Digital Conference Cocktail Networking Function

24th October Sydney, Shangri-La Sydney

9.00 am - 9.10 am

Welcome Keynote: The Power of China Online - Travel the Digital Silk Road

Mark Tanner, China Digital Conference 2014 Moderator delivers welcome keynote speech on the digital landscape in China, its latest trends and learning for the Australian companies.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.10 am - 9.35 am

The Interconnectivity of China's Digital World

Mark Tanner, Managing Director of China Skinny Shanghai will go beyond the big numbers and explain how China's online world is becoming an increasingly influential driver of consumer behaviour in China. Mark will illustrate how the channels are becoming entwined and the importance of developing offline and online digital strategies holistically.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

9.35 am - 10.05 am

Understanding China’s Dominant Search Engine: Baidu

Following Google closure of its China operations in 2010, Baidu has become the pre-eminent search engine for Chinese consumers. In China, Baidu is the search engine of choice but it can represent a large unknown and untouched resource to Western companies. Michael Motherwell of Lined Media, Australia’s Baidu representative will focus on utilising Baidu efficiently to build and maintain an online audience.

Michael Motherwell (2)

Michael Motherwell

Search Director, Lined Media

10.05 am - 10.15 am

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

10.15 am - 10.30 am

Morning Tea – Networking & Display

10.30 am - 10.50 am

Exploring eCommerce and Cross Border Trade Opportunities in the AsiaPacific

Ben Franzi, eCommerce and Market Places of Australia Post and StarTrack will explore the latest domestic and international online retail trends and international ecommerce opportunities, with a particular focus on the Asia Pacific region. Ben will share some compelling customer case studies and recent ecommerce innovations designed to make the lucrative Chinese market more accessible to Australian ecommerce sellers.

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

10.50 am - 11.20 am

Reach Affluent Chinese Consumers Online

The Chinese tourists have for the first time overtaken New Zealanders to become the number 1 in inbound tourists to Australia. By 2013, China had already become Australia's fastest growing tourism market. It is estimated that the number of Chinese visitors will increase to over 1.4 million by 2023, with revenue growing to AUD 9 billion. So how do Australian businesses tap into such huge market? Nina Kubic - Cheng, senior vice president of Dragon Trail Interactive, the digital - savvy agency in the travel and social media space will present on how to reach and connect with affluent Chinese consumers online.

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

11.20 am - 12.05 pm

Panel Discussion: China’s Social Media Platforms for Australian Business

China’s social media landscape is diverse and rapidly expanding, with 350 million video users, 388 million mobile internet users and 274 million micro blog users, grasping the nature of the social media sphere in China is essential in order to understand how to model your business. In this session, hear from the experts in Chinese social media and learn how your business can take advantage of this incredibly important sphere.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Nina-200x200

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive

matt Mcdougall

Dr Mathew McDougall

Founder & CEO, Digital Jungle

tony-200x200

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

12.05 pm - 12.15 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

12.15 pm - 1.00 pm

Lunch – Networking

1.00 pm - 1.15 pm

Session Two Registration

1.15 pm - 1.45 pm

Sydney Featured Session: Using Social Media Data to Refine and Improve Social Media Campaigns

matt Mcdougall

Dr Mathew McDougall

Founder & CEO, Digital Jungle

1.45 pm - 2.05 pm

Australia Post and StarTracks' Role in Connecting Australian Businesses and Consumers Through Global eCommerce Supply Chains

Charles Thompson, General Manager of Australia Post and StarTrack International & Partner Sales business will explore the ways in which ecommerce supply chains are evolving and Australia Post’s role in coordinating and fulfilling the demands of Australian businesses and consumers in the Asian region.

Charles Thompson

Charles Thompson

General Manager International & Partner Sales, Australia Post |StarTrack Express

2.05 pm - 2.25 pm

The Power of UnionPay and Its E-Commerce Options

UnionPay is one of the top 3 card scheme around the world. China UnionPay was incorporated in China and now its subsidiary UnionPay International has footprints in 142 countries and markets with 4.5 billion cards issued globally. UnionPay Online Payment (UPOP) is a E-Commerce payment solution introduced in 2011 and helps online business to link to hundreds of millions UnionPay cardholder. With the collaboration with NAB, CBA, Westpac, ANZ and Australia Post, UnionPay is busy venturing into the Australian market. UnionPay cardholders are now able to use UnionPay card at Australia Post, David Jones, Bunning Warehouse, IKEA and many other retailers. They can also use UnionPay cards to jump on Australian websites to pay off goods and services they are after. Arthur Li, Regional Head of Sales & Marketing from UnionPay International South Pacific gives a presentation on how UnionPay empowers business both online and offline.    

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

2.25 pm - 2.45 pm

Advance Your China Digital Strategy Using Data Analytics

In today’s China's fast changing market place, knowing what works and what doesn’t is vital for your business to stay current and sustainable.   We are in the age of information, which means that tech-savvy online consumers have access to more data than at any time previously. With over 600 million active online users in China, data is everywhere and can be analysed and utilised for business to tailor their strategy.   Using the correct configuration of your web tracking and combining it with the data driven marketing approach is the only way that you can ensure your return of investment, drive engagement and increase conversions through digital channels.   How can we effectively achieve this? Benjamin Sun and Johnny Wong from Think China will present on how to use data analytics to advance your China digital strategy.

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

John_Think-China

Johnny Wong

Co-founder and Analytics Director, Think China

2.45 pm - 3.00 pm

Afternoon Tea- Networking

3.00 pm - 3.30 pm

Panel Discussion: How To Streamline Your Online Business

Ben Franzi1 - low res

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

Ben_Think-China

Benjamin Sun

Founder and Managing Director, Think China

3.30 pm - 3.35 pm

Speed Consultation with China Skinny

China Digital Conference 2014 Moderator gives a one-on-one speed consultation on how to improve China digital strategy.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

3.35 pm - 4.00 pm

Unlock the Chinese Market in Australia

Everyone is excited about the opportunities that China has to offer. However, there is another often overlooked opportunity much closer to home - the Chinese Market in Australia. There are 700,000 Chinese in Australia, 650,000 Tourists visiting every year and 170,000 International Students, with 600,000 of these using Chinese social media in Australia.

william-chen

William Chen

Founder / Chief Locksmith, ChinaKey

4.00 pm - 4.30 pm

China's New Favourite Social Network Site (SNS) - The Wechat Case Study

If you ever come across youngsters in China these days and observe the way they communicate, it won't take you long to notice Wechat. The latest SNS chat tool of Tencent is not just another instant messaging app or the Chinese version of Facebook and Twitter mash-up. Its eco-system entails the features of both private messaging and public push notification, not to mention all the add-on features such as the customised HTML5 coding, an online E-commerce platform as well as its own payment system. If that's still not enough to raise your eyebrows, Wechat has just announced its users can now download their favourite apps from IOS and Android marketplace via Wechat. Tony Shu, Australia's Representative of Tencent will deliver a presentation on how Australian businesses and organisations can maximise their reach to target Chinese audience via Wechat.

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Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd

4.30 pm - 5.00 pm

China Digital Conference Sydney Wrap-up

An interactive Q&A session with all the guest speakers - insights on the latest developments and trends in China's online market.

mark-tanner

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

matt Mcdougall

Dr Mathew McDougall

Founder & CEO, Digital Jungle

Arthur-li

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处

william-chen

William Chen

Founder / Chief Locksmith, ChinaKey

5.30 pm - 7.00 pm

China Digital Conference Cocktail Networking Function

It is ABF’s mission to find the most passionate, engaging and relevant leaders in the digital media and marketing fields, who have compelling stories to tell and love sharing what they’ve learned with others. Below you will find such speakers who will be presenting in Brisbane, Melbourne & Sydney.

International Speakers

Mark Tanner

China Digital Conference 2014 Moderator
Founder and Managing Director, China Skinny, Shanghai

Mark Tanner is the Founder and Managing Director of Shanghai-based China Skinny, one of China’s best known and fastest-growing marketing and research agencies. He brings perspective from marketing roles in China, North America, Europe, Australasia and Africa since the late 90s.

Mark’s company China Skinny has established itself as a leader in understanding the latest trends, insights and best practices for the ever-changing Chinese marketplace. China Skinny publishes the most-read English weekly newsletter about marketing to Chinese consumers, with 10,000 Western business readers. Mark regularly provides views and commentary about China’s market place in media such as Bloomberg and Reuters.

China Skinny’s client base spans Asia, Australasia, North and South America, the UK and Europe, across a wide variety of industries including FMCG companies such as Colgate, Government agencies such as the Finnish fund for Innovation, Tourism such as Malaysia and a wide range of clients from fashion to food, education to property, technology to investments.

Steve Shen

Country Manager of Australia & New Zealand APAC and Institutional Business Dept, International Business Unit of Alipay
Steve is currently served in Alipay Singapore regional office and responsible for business development in Australia, New Zealand and Malaysia, which are the major target markets in Asia Pacific and Australia (APAC). He is in charge of deal making of all merchant acquiring, payment products initiatives, local user-based expending projects and relationship management of key partners in the aforementioned markets. Meantime, he is also reviewing country's potential and develop an overall regional market road map and implementation plans for the Alipay’s internationalisation as well as for Alibaba Group. Steve is one of the founding members of Alipay International business team, firstly served as the Director of the Financial Cooperation Sector, taking care of the business in Hong Kong, Taiwan and Singapore. Before joining Alipay, Steve has 10 years of working experience in banking industry, served for Shanghai Rural Commercial Bank as Key Account Relationship Manager in Corporate Banking Department, and Senior Project Manager in Consumer Banking Department.

Nina Kubik-Cheng

Senior Vice President , Dragon Trail Interactive
Nina Kubik-Cheng is Senior Vice President – Business Development – of Beijing based Dragon Trail Interactive.

Dragon Trail is a leading travel technology and digital marketing company in China that helps international travel and tourism organisations connect to Chinese consumers.

Dragon Trail executes results-driven digital marketing campaigns and provides Best in Class solutions to reach Chinese consumers online across a wide array of digital marketing services including Chinese website development, social media, SEM/SEO, mobile applications and technology development.

Nina is a native of Germany and has been living in Asia for the past 25 years. Nina holds a master’s degree in Sinology and has spent her corporate career in sales management and digital marketing in Hong Kong, Beijing and Singapore working with reputable companies such as Dow Jones International, Qunar, TripAdvisor and AirAsiaExpedia prior to joining Dragon Trail. In addition to German, Nina speaks English and Mandarin.

At Dragon Trail, Nina is responsible for the sales and marketing teams, creating unique and targeted marketing initiatives to achieve clients’ objectives through results-driven marketing campaigns.

Dr Mathew McDougall

Founder & CEO, Digital Jungle
Dr. Mathew McDougall has lived in China and been involved with the Chinese Internet and media industries for over ten years. He is the founder and CEO of Digital Jungle, a multi-cultural digital marketing Agency that bridges Western companies with a Chinese audience. He recognised that many Western companies were looking to establish their brands, products and services with Chinese consumer yet found little support from their Western focused Agencies. Therefore, in 2011 he established Digital Jungle, a specialist agency with a unique approach; combining insights, strategy, creativity, and diversity to create content programs and digital campaigns that align with culture-based ideas or movements on the rise among Chinese consumers. Today, Digital Jungle has offices in Beijing, Shanghai, Sydney and Auckland.

Prior to Digital Jungle, Dr. McDougall founded SinoTech Group, a Chinese social media analytics and consulting company.

Dr. McDougall is a renowned expert on digital marketing, recognized for his published articles, his frequent speaking engagements, as well as his prestigious consulting and teaching programs.

His books include, “The Chinese Social Media Universe” & “The Chinese Search Market”.

Speakers

Charles Thompson

General Manager International & Partner Sales, Australia Post |StarTrack Express
Charles Thompson joined Australia Post in December 2010 after 8 years with Toll as General Manager of Group Strategy and Corporate Development.

Previously he worked at Boston Consulting Group as a management consultant and before that was a Senior Associate in M&A law with leading firms Herbert Smith Freehills and Clayton Utz.

Charles joined Australia Post in December 2010 as the Group Head of Corporate Finance with full responsibility for group M&A, corporate development, treasury and corporate finance functions.

He led the StarTrack Express buy-out transaction in 2012 and then moved in to an integration role before taking up the role of General Manager of StarTrack Courier & Specialised Distribution with full responsibility for its sales, P&L, growth and rebranding strategy.

Charles is passionate about supply chain thinking and capturing the vast opportunities open to the Australia Post | StarTrack group as Australia’s preferred delivery partner. Outside of work he enjoys many activities and most of all enjoys time with his young family.

Ben Franzi

GM Sales, Global eCommerce Platforms, Australia Post
Ben Franzi, GM Sales, Global eCommerce Platforms, is an expert in the eCommerce market with a detailed understanding of industry trends and growth areas both domestically and internationally.

He guided the strategy direction for parcels and freight services of Australia Post as it shifted from a mail service to an eCommerce service provider. He also led the development of the $750m eCommerce Program for Australia Post.

Ben has been with Australia Post for over 12 years in a combination of finance, operational, transformation and strategy roles. Before joining Australia Post, Ben was with Deloitte Consulting specialising in strategy and customer, channel and product profitability and solutions.

Arthur Li 李苏

Regional Head of Sales & Marketing, UnionPay International South Pacific 中国银联股份有限公司 南太平洋代表处
Arthur Li is Regional Head of Sales and Marketing for UnionPay International South Pacific, overseeing UnionPay’s Australia sales and marketing activity. He is specifically responsible for:

• Sales & Business Development for Australian based Corporate, Institutional, Specialized clients;
• Marketing and Promotional activities;
• Account Management for Australian tourism authorities from the state to the regional level;

Prior to UnionPay, Arthur has held numerous roles in one of the Australian major bank and the Province (Fujian) Auditing Bureau in China. He obtained Bachelor of Law from East China Normal University (Shanghai) and Master Degree in Finance from University of Melbourne.

Tony Shu

WeChat General Agency and Partner; Account Director, Interactive Media Pty Ltd
Tony works as Account Director in Interactive Media as well as WeChat General Agency and Partner. His main role is to help Tencent expand into Australia market and manage Tencent’s 1 million users in Australia. Tony is also committed to promoting Chinese culture in Australia as the Administrative Director of Chinese National Culture Promotion Association in Australia.

Benjamin Sun

Founder and Managing Director, Think China
Benjamin is a digital marketer and researcher with extensive knowledge in Chinese digital marketing. He is undertaking his doctoral degree at the University of Sydney and also the co-founder and Managing Director of THINK CHINA.

Benjamin’s company THINK CHINA is a team of highly experienced professionals who have extensive knowledge across a wide range of Digital China disciplines. The primary focus is using data to help their clients to develop and deepen the relationship between their brands and Chinese consumers – to drive consumer actions through quality content and strategic thinking, to deliver value and measurable results.

THINK CHINA acts as the think tank for their clients, helped many Australia businesses conduct and analyse market research to give them the strategic intelligence they need to make smarter decisions.

Benjamin works closely with research institutes in Australia and publishes articles containing new ideas and fresh perspectives on matters affecting Australian businesses operating in Greater China region.

He is very much a digital Sherpa, and as a digital evangelist, he loves working with clients to turn possibilities into reality.

Michael Motherwell

Search Director, Lined Media
Michael has been involved with Search Engine Optimisation in Australia since the very beginning.

Mike possesses advanced technical knowledge and understanding of the Search space. He specialises in the use of technology, server configuration and coding to solve online marketing problems and has a vast knowledge of most major server platforms, content management systems and web programming languages.

As a Director and Co-Founder of Lined Media, Michael Motherwell is renowned as one of the best SEO consultants in the Asia Pacific Region. Now leading his own Search Engine Optimisation agency, Michael brings to the role 10 years advanced technical experience and a passion for analytics, coding and trouble-shooting. Established in 2010, Lined Media has expanded quickly due to the skills applied by its founding directors who remain across every client interaction – from strategy, methodology to technology. Michael is a collaborative and investigative thinker who is engaged with the SEO community speaking regularly at industry events including Search Engine Bootcamp where he runs the popular interactive site clinic. Michael is a frequent contributor on the Search Engine forums moderating at the Highrankings Forum, as well as being the Technical Administrator at Cre8asiteforums.

Prior to establishing Lined Media with Russell, Michael was the Senior Search Consultant at WMS Consulting where he specialised in the use of technology and server configuration to solve online marketing problems and used his vast knowledge of most major server platforms, content management systems and web programming languages to deliver customer results.

A Graduate of Information Technology from Griffith University on the Gold Coast, Michael has over 10 years’ experience in web design, web coding and SEO, including 2 years as a senior SEO expert at Decide Interactive, now 24/7 Real Media.

Michael has been a speaker on SEO, PPC and Social Media optimisation at search conferences throughout Australia, New Zealand and Singapore. Michael has presented at several major search marketing conferences since 2002. Michael is a regular speaker at Online Marketer, SMX and Search Engine Bootcamp.

William Chen

Founder / Chief Locksmith, ChinaKey
Born and raised in Shanghai, China, William moved to Australia at the age of 8. Since then he has embraced life as an Australian, yet retained many of the Chinese traditional and cultural values. William has since made a name for himself in online marketing by working with some of the biggest companies in Australia. William consulted brands such as Westfield, Vodafone, Allianz, Big W, Dymocks, and Gumtree. As a social media expert, William was one of the most followed Australians on Twitter and was recognised as one of the Top 10 Social Influencers Under 30 at a intimate lunch with the Prime Minister. Through China Key, William now consults Australian companies and brands on how they can Unlock the lucrative and growing Chinese Opportunity right here in Australia.

Johnny Wong

Co-founder and Analytics Director, Think China
Johnny’s professional passion is data – translating the numbers that you already have into strategic business insights. He is the co-founder and Analytics Director of THINK CHINA.

Johnny is the very few data analysts in Australian who are truly understand the big data and web analytics in Asian Pacific and Greater China region. As a qualified analytic professional, he has helped numerous of clients achieve success in their online ventures, developed outstanding website optimisation advice and shaped effective marketing strategies based on statistical data.

Johnny has worked in the world’s largest media agencies and the world’s premium banking institute for many years. He has managed digital campaigns workflows and analysed data across Australia to drive online sales revenue and increase digital service adoption.

As a Big Data Evangelist, he enjoys sharing his real world experience in digital and web analytics with marketers, decision makers and business owners, help them step into their customers’ shoes, improve their services and acquiring, engaging and retaining more customers.

Robbie Burns

International Sales, ChinaSEO
Robbie is a China marketing consultant, and board member of ChinaSEO Ltd, China’s oldest digital marketing agency. Robbie previously excelled in sales for NASDAQ firms in the EU before moving to Shanghai in 2005.

Robbie Burns is a regular speaker at Australian and China Marketing and Digital events. He is also an experienced writer and journalist, and has been published ”about 40 times" in local China and European global sports, marketing, fashion and lifestyle publications.

In 2012 Robbie became the first ever foreigner to work for China’s oldest digital marketing agency ChinaSEO.

ChinaSEO provides consulting and SEO and SEM support for large Chinese and Fortune 500 global brands, Government departments, global education providers and e-commerce clients. ChinaSEO is also a licensed media purchasing agency covering online and offline China media channels.

Today Robbie is a Board Member of ChinaSEO Ltd and also a shareholder and also International Sales Director. Since joining ChinaSEO Robbie has overseen the expansion of global regional offices to Melbourne, San Francisco, Zug (Switzerland) and Barcelona. In early 2014 ChinaSEO Australia became official licensed agents for Baidu, China’s top Search Engine, and more recently, 1st ever Australian agents for Alibaba Group platforms “Tmall Global” and “Alipay” payment solutions.

Joyce Kokubo

Co-Founder and Associate Director, O2O
Joyce was born in Shanghai and now resides in Brisbane. She has a great passion for social selling and E-Commerce. She believes in those who understand the importance of social selling and E-Commerce and she thinks that strategy is the key to success in business.

She moved to Australia in 2006 and developed her career in International Projects with strong focus on China. During her time at Multicultural Marketing Agency, Trade and Investment Queensland and Brisbane City Council, she delivered projects to Port of Townsville, University of Queensland, Tangalooma Resort, Brisbane Power House, Bank of China and etc.

With her understanding of Chinese cultural , values and business etiquette, she founded O2O, which aims at helping local companies build and develop their China Strategy. Through O2O’s service, not only these big names gain access to China Market, but also those with limited resources and capital get to build their presence in China.

Hilton Brisbane
Address: 190 Elizabeth St, Brisbane, Queensland, Australia
 

The Hilton Brisbane hotel is located in the heart of a vibrant metropolitan area. This central Brisbane hotel is situated in an ideal location, only 30 minutes’ drive from Brisbane Airport and a short walk from Central Station. Enjoy easy access

to many popular attractions such as South Bank Parklands, Gallery of Modern Art and Brisbane Convention and Exhibition Center, all within walking distance from the hotel.

Visit Hotel Website

Special Rate for CDC attendees:

Room Type Special Rate
KING HILTON GUESTROOM $255.00 per night

Please call the hotel directly on 07 3234 2000 or book online via our website and quote “GAUSA” 

 
Crown Promenade Melbourne
Address: 8 Whiteman St, Southbank, VIC, 3006, Australia
 

Think of a true ‘big event’ that you remember for its style, polish and perfect execution and chances are, it was held
at Crown Melbourne. The expansive Crown entertainment precinct stretches across the equivalent of two city blocks and is the most visited integrated resort in Australia. Within easy reach of Melbourne’s CBD, arts precincts and sporting fields, Crown occupies a prime position along the Yarra River. Access to Melbourne’s international airport and surrounding business districts is a simple matter.

Visit Hotel Website

 
Shangri-La Hotel Sydney
Address: 176 Cumberland St, Sydney, NSW, 2000, Australia
 

One of the most famous sights in the world greets you as you awake from the soothing comforts of your luxurious bed. The stunning Opera House glows a pearlescent white against the blue of the sky and the sea, while the Harbour Bridge stands majestically for all to see. The city is a palette of exuberant colours, all vying for your attention. Such is the spectacle from your room at Shangri-La Hotel, Sydney.

Visit Hotel Website

 

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Brisbane - Monday 20 Oct. Hilton Brisbane
Forum Session 1 + Buffet Lunch
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Melbourne - Wed 22 Oct. Crown Melbourne
Forum Session 1 + Buffet Lunch
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Sydney - Fri 24 Oct. Shangri-La Sydney
Forum Session 1 + Buffet Luncheon
$295.00 + GST
Forum Session 2 + Networking
$295.00 + GST
Networking Function
$95.00 + GST
Delegate Registration

Includes All-Day Conference, Lunch & Networking Function

$585.00 + GST
Disclaimer

Every possible effort is made to deliver services on time as advertised. However, the schedule and pricing is subject to change or cancellation without notice. ABF is not liable to refund, transfer or offer compensation of any kind for program inclusions that are late, changed or cancelled for any reason.